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Game Screen Shots

Print ads

Portfolio: Interactive

ComputerWorld Trivia Challenge:

Goal: Increase traffic to the website and client involvement on the site. Secondary goal to increase newsletter subscriptions.

Solution: Working as the marketing strategist and senior writer/producer with the company’s web team, I developed an interactive Trivia Challenge where IT professionals could challenge their IT IQ’s for a chance to win a monthly prize. The game was promoted through a series of print and online ads, along with text blurbs in e-newsletters.

To play the game click here.

Promotion:

• Print ads driving people to the site
• Online banner ads
• Website
• Text ads in newsletters with link to site

Selected Screen Captures below. To see more click on the link in the left margin.