Michelle Ponto: Toronto freelance writer and marketing strategist specialising in interactive content, direct mail, email campaigns, press releases and copywriting. Canada, US, UK.

Print ads driving people to the site
Online banner ads
Web content and micro-site for contest
Text ads in newsletters with link to site

Results:

Thousands of posters were downloaded from the site

Hundreds of captions were submitted for each poster

In a focus group, one of the ways attendees said they knew us from the competition was that ComputerWorld was the one with the cool posters

Text ads and banner ads were the most clicked ads on the website during its promotion

To check out the poster's micro-site, click here.




For details, click on thumbnails... Print ads Online Ads Website Screen Shots	Portfolio: Contests Ultimate Caption Contest: Goal: Increase branding and client involvement with the product. Secondary goal to drive people to the website. Solution: Create a series of 'stereotypical IT' posters where the clients submit their captions to win a monthly prize. Posters had the company's logo and were inserted into the ComputerWorld print publication. They could also be downloaded online. Promotion: Print ads driving people to the site Online banner ads Web content and micro-site for contest Text ads in newsletters with link to site Results: Thousands of posters were downloaded from the site Hundreds of captions were submitted for each poster In a focus group, one of the ways attendees said they knew us from the competition was that ComputerWorld was the one with the cool posters Text ads and banner ads were the most clicked ads on the website during its promotion To check out the poster's micro-site, click here.
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